Does my business need PR? A back to basics guide.

16 September 2019 0

You may have just founded a company, celebrated your fifth anniversary or been around for generations but you might be asking the same question – does my business need PR? We’ve put together a quick guide explaining what PR is and how it can benefit your business.

You may have just founded a company, celebrated your fifth anniversary or been around for generations but you might be asking the same question – does my business need PR?

There are many different reasons as to why your business might need PR but one thing is usually clear – you do need it. A good PR strategy can be critical to the success of any business. Whether it’s to raise awareness of a product as you start out, stand out in a crowded market or grow your business to new audiences there are lots of benefits to be found from effective public relations.

For some companies, time and resource limitations mean they never get around to using PR effectively. This is where PR agencies or consultants can help you save time and build your reputation.

We’ve put together a quick guide explaining what PR is and how it can benefit your business.

What is PR?

Let’s start with the basics. A dictionary definition tells us that public relations is ‘the professional maintenance of a favourable public image by a company or other organisation’. Put simply, anything that protects and manages the reputation of a business.

PR comprises various disciplines, including media relations, content promotion strategies, influencer engagement, copywriting and crisis management. Which of these disciplines will help you the most will depend on the function of your business, your customers and your goals.

Let’s think about a couple of examples:

1. A business that sells products directly to consumers.

2.  A business that sells products to other businesses.

Of course, every company is unique and it’s important to work out the blend of tactics that helps you achieve your business goals.  

Something that PR definitely isn’t is advertising. A story can be perfectly crafted but there is never a guarantee that a news outlet will publish it. If you want a guarantee that your business will appear, you’ll have to pay for it. Don’t rush to pay the big bucks though, a good piece of PR is much more credible and will improve the reputation of your business in a way that advertising can’t. So it’s worth giving PR a shot first when budget is tight.

Why does my business need PR?

Now we know what PR is, we can consider the benefits that it can bring your business. The benefits can be wide-ranging depending on your business goals, but they include profile raising, promotion of products or services, time-saving and helping your online presence.

Importantly PR can give your business or product a credible endorsement from a trusted source. A good piece of coverage in a media outlet, whether that be print, online or broadcast, will build trust in your brand or product.  

If we look back to our two examples:

1. A business that sells products directly to consumers.

2.  A business that sells products to other businesses.

A good PR strategy should be intrinsically linked with your business plan and therefore the benefits resulting from PR should directly help with any business goals.

Take a look at how we’ve been able to help businesses by delivering PR training. Sound interesting? Get in touch via our contact us page.  

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Finlay Magowan

Media & PR Manager