Since its announcement in July 2018 by the Rt Hon Jake Berry MP, the new NP11 required a dynamic identity and clear brand vision in order to effectively position the North as an innovative business location with a major role to play in driving UK prosperity.
Working in partnership with our associates at Twentyseven Design and other NP11 delivery partners, we designed, co-ordinated and delivered a stakeholder consultation project to understand the collective aims of the 11 LEPs, identifying synergies, priorities and needs for clarity.
Using this insight we were able to create an effective and impactful brand identity, a brand articulation setting out the values and tone of voice, and a comprehensive set of guidelines. The new brand was rolled out across all platforms in preparation for the joint NP11 / Convention of the North’s summit, held in September 2019 and hosted by the BBC’s Steph McGovern.
David Levene, Strategic Coordinator, NP11, said:
“NGI Solutions and Twentyseven Design were commissioned to conduct a comprehensive stakeholder engagement, brand identity and articulation project to support the launch of the NP11 at the 2019 Convention of the North summit and beyond.
“The team worked exceptionally well in challenging and complex circumstances to deliver a strong and effective brand that has been embraced by all NP11 stakeholders. We’d be more than happy to work with them again if the need arose.”
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