This was carried out as an online survey from which we received more than 500 responses.
The project gave The Alnwick Garden an understanding of who the attraction’s visitors are and their motivations for visiting as well as a greater understanding of which market channels are the most effective. From a non visitor perspective we identified the barriers to visiting and current motivations for days out. This helped provide The Alnwick Garden with a strategy for attracting new audiences including the development of an events strategy.
Since the completion of this work we have undertaken a number of smaller research projects for The Alnwick Garden including Economic Impact studies to demonstrate their impact on the local economy.
“We’ve really enjoyed working with the team at NGIS Research. They clearly understood the brief and found the right methodology and approach to suit our project. The outputs and insight from the research continue to be used as part of the development of our business model – and we’ve also commissioned them to undertake an economic impact study for other elements of our offering.”
Mark Brassell, Director, The Alnwick Garden
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