Sleeperz Hotels

With its small sales and marketing team, Sleeperz Hotels needed help with social media and content marketing.

Sleeperz Hotels operates with a very lean but committed team, all wanting to raise the profile and the standards of the hotels but not necessarily holding the expertise, or having capacity, to maximise social media opportunities.

Given the small team and the likelihood of the business expanding to other UK hotspots, Sleeperz needed training on how to most effectively and efficiently use social media without having a dedicated person in-house, with guidance on scheduling and maintaining a consistent voice and brand identity across the regional hotels.

Sales managers from all locations visited Newcastle for a full-day of immersive social media training. This included deep dives into the platforms the chain was already using as well as recommendations on others that would benefit the business – namely Instagram.

Our trainers, Hannah Lambert and Jodie Balmer also covered best practice, advertising techniques, strategies and engaging content examples. Being a practical workshop, specific tasks were set including persona activities, investigating audience insights, creating content, and implementing a chat feature on Facebook messenger. Toward the end of the training, the team also felt confident in setting up an Instagram channel and purchasing a scheduling and reporting tool.

On the recommendation of our trainers and equipped from the training to do so, Sleeperz was able to create a content plan which could be adopted by each hotel to ensure a coherent output across their social media channels, reduce time spent finding ad hoc content and maximise the limited time staff had available.

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