North P&I Club is a leading global marine insurer providing P&I, FD&D, war risks and ancillary insurance. NGI Solutions was brought in to raise the profile of the company and its senior leadership team within the North East.
We worked closely with the in-house communications team at North P&I to develop key messages and content that could be utilised to help achieve pre-defined goals.
It was identified that the best way to do this was to extract good news stories that were already happening but not being promoted, such as business results, appointments and charity news, but also raising the profile of the joint CEOs through interviews, opinion pieces and speaking opportunities.
As well as securing regional business coverage for North’s business and CSR stories, we were able to secure longer interview and opinion pieces in key regional publications which successfully raised the profile of North P&I’s brand and personnel within the region.
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