Phase One will see the Milburngate office building constructed, which will create capacity for more than 400 new jobs in Durham City on the riverside location that will also include a mix of nationally recognised, premium leisure operators and 153 built-to-rent, high-quality apartments.
Operating with a lean marketing team, they needed additional support to bolster the profile of the development within the region and beyond to attract potential occupiers.
Working alongside Invest Newcastle, the team developed a comprehensive 12-month marketing and content marketing plan which centered around four key themes and events all aimed at slightly different audiences from tech startups to boomerangs.
This included target media contacts nationally for each quarter, event suggestions in and out of region, social media examples for existing channels, different social media campaigns and additional marketing tactics such as video and mixed reality outputs.
A significant quarter for Milburngate will be its presence at MIPIM in March 2020 – this is where the insight and support from the Invest Newcastle team proved invaluable.
Following firming up the approach with key stakeholders, NGI Solutions will be responsible for event delivery, national PR, and content marketing.
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