In 2018 the project required us to evaluate two key events in which Leeds BID had a key role; Leeds International Festival and Thought Bubble.
We worked closely with the BID to devise a survey that allowed us to gather feedback on the event as well as additional insight from Leeds residents on their sentiment towards the city, especially its evening economy.
The surveys were distributed online and hosted on our in-house survey software. Using the data gathered we used our event impact model to provide Leeds with key data as to the economic impact of the events.
We provided the results to Leeds BID with the resident sentiment work being a key factor in Leeds being awarded Purple flag status as a city and the event research being used to inform the 2019 festival.
“The team at NGI Solutions were excellent and we would recommend them to any Business Improvement District (BID) running events and projects that require forensic analysis of their economic impact and return on investment. The team were able to look at the challenges of evaluating some of our major city events such as the Leeds International Festival, Thought Bubble Comic Convention and the MOBO awards, categorising the economic and social impact. Receiving tangible evidence that affirms investment decisions is key for any BID. We have appreciated NGI Solutions knowledge, understanding and interpretation which go beyond the numbers which has been particularly valuable to us.”
Andrew Cooper, Chief Executive, Leeds BID
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