Meet the Team: Lucy Nichol

16 January 2020 in Marketing2

Our account director Lucy Nichol on all things PR and communications - with a bit of Dracula and Sarah Millican thrown in.

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How can social media listening increase customer advocacy?

28 November 2019 in Marketing0

Join us as we look at the ways which you can increase customer advocacy on social media, discover new advocates through social media listening, and share three examples from brands who are showing us how social media advocacy is done.

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How to design evaluation into your Christmas campaign

4 November 2019 in Marketing0

Every Christmas, John Lewis tugs at the heart strings and gets the general public talking, but with so many other retailers jumping on the festive bandwagon, how can you cut through the noise?

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Addiction stigma rife as 1 in 3 people believe addicts ‘brought it on themselves’

9 October 2019 in Marketing0

As World Mental Health Day 2019 takes place, a new survey has revealed the extent of addiction stigma in 2019 – the year that saw record numbers of drugs deaths across the UK¹. The research, carried out by NGI Solutions, in partnership with, found that public opinion varied greatly depending on the type of […]

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Should we use emojis in corporate communication and marketing?

17 July 2019 in Marketing0

Should marketers and business professionals be using emojis in corporate communications and marketing campaigns? Let’s look at some of the dos and don’ts of using emojis.

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How should PR and SEO work together?

11 June 2019 in Marketing1

Join us as we paint a picture of just how significant traditional PR practices are for your SEO strategy. And discuss how PR and SEO agencies should be working together, not in silos.

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The Dos and Don’ts of making your audience laugh

15 March 2019 in Content Marketing0

We look at some of our Dos and Don’ts of using humour in marketing, and some great examples of brands that have done it well.

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The mental health campaign with toon fans at the heart

26 February 2019 in Marketing0

Today Newcastle United Foundation launched #BeaGameChanger. Encouraging their fans to take a proactive approach to looking after their mental health.

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